Brand ambassadors are a 'hot trend'

Date: 30/07/2009

Live brand experiences are a simple yet effective way of getting in touch with a consumer, it is stated.

Jen Zorger, an expert with Advantages magazine, said that more social interactions with the general public are one of the best ways to emphasise the importance and popularity of a new campaign.

She said: "Take advantage of this trend: brand ambassadors and ad specialties are a natural pairing. If your client's product is consumer-oriented and relevant to a wide audience, any high-traffic area will do."

Recommending a range of locations to take brand ambassadors, Ms Zorger stated that fashion or clothing brands should always head to such places at shopping centres while energy drinks manufacturers ought to go to beaches, parks and festivals, tailoring the product to the perfect audience.

In each live brand experience, a company should dedicate their time to dressing their employees up in branded clothing, she concluded.

Ms Zorger's comments follow those highlighted by the Retail Council of Canada, who said that dedicated and motivated workers are always necessary in successful live brand experiences.

Written by Jo Morgan

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