Best Buy in The O2 live brand experience deal

Date: 08/06/2010

Online consumer electronics firm Best Buy has signed a major deal which will see it put on a number of sponsored live brand experiences at the famed O2 arena in London.

The five-year deal kicks off next month and will see Best Buy take on the responsibility of naming The O2's 750-person VIP lounge, as well as sponsoring a number of gigs at the venue and the smaller indigO2 - including a number of exclusive concerts with the headline of "Best Buy Presents...".

Kevin Styles, marketing director at Best Buy UK, said: "Best Buy has a long-standing heritage and commitment to supporting entertainment and so I'm delighted to confirm our partnership with The O2."

Mr Styles added: "This exciting development with AEG will allow us to further reward My Best Buy customers with gig tickets and VIP experiences."

Recently Topshop announced it has teamed up with the Teenage Cancer Trust to work on a new music gig-based live brand experience offering.

Written by Elizabeth Mewes ADNFCR-2060-ID-19824938-ADNFCR

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Best Buy in The O2 live brand experience deal

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